Head of Brand and Content – Remote

An established and well-backed clothing manufacturer is building a direct-to-consumer brand from the ground up.

With a strong product range already performing well through wholesale and distributor channels the next phase is focused on DTC growth. The foundations are in place, but the brand identity, content engine and community are yet to be fully realised.

This is a rare opportunity to take a product-led business and shape it into a recognisable and culturally relevant consumer brand with the backing of an established organisation and the autonomy of a start-up environment.

The Role – Head of Brand & Content

This is a hands-on, creator-led role for someone who thrives in building brands, content and communities from scratch.

You will own the brand identity, develop the content strategy and lead influencer and creator partnerships that drive reach, engagement and growth. You will be just as comfortable defining a brand narrative as you are briefing creators, producing content and identifying emerging trends.

Sitting across brand, content, social and influencer marketing, this role is ideal for someone who enjoys fast-paced, zero-to-one environments.

Key Responsibilities – Head of Brand & Content

Brand & Storytelling

Define and own the brand proposition, tone of voice and visual identity
Build a clear and compelling brand narrative that resonates with a defined audience
Ensure consistency across all brand touchpoints, content and channels

Content Creation & Social

Develop and deliver a social-first content strategy across key platforms including Instagram and TikTok
Create or oversee the production of high-quality content, particularly short-form video
Identify and execute content ideas that drive engagement, reach and conversion

Influencer & Creator Partnerships

Build and manage relationships with influencers and creators, from micro-creators to larger collaborations
Own the full influencer process including sourcing, briefing, contracting and performance tracking
Leverage creator content to support both organic growth and paid social activity

Growth & Performance

Work closely with digital and e-commerce teams to ensure content supports acquisition and retention
Use data and insight to test, learn and optimise performance
Support paid social through creator-led content and creative testing

Customer Journey & Retention

Collaborate with e-commerce teams to ensure a consistent brand experience across the customer journey
Support lifecycle marketing with brand-aligned content across email, CRM and automation

About You – Head of Brand & Content

Proven experience within a D2C or e-commerce environment, ideally within apparel, lifestyle or consumer goods
Strong background in influencer marketing, creator partnerships and user-generated content
Hands-on content creation skills, whether producing, briefing or directing
Deep understanding of social media as a primary brand and growth channel
Experience working within a start-up or scale-up environment
Strong brand instincts with the ability to maintain high creative standards
Comfortable operating across brand, content, social and performance marketing
Proactive, entrepreneurial and motivated by building something from the ground up