Content Marketing Manager – 6 month FTC – Essex

This market-leading business has the product expertise, customer relationships and ideas to distinguish them from the crowd and continue to carve themselves a niche in a booming market. They have retained us to find a Content Marketing Manager who can bring the essence of what they do together, creating useful content that attracts customers and keeps them coming back.

With an emerging market to reach and a three-person team to lead, this is an opportunity to shape a content programme with a clear purpose and plenty of room for your ideas. Maybe it’ll be your first role where you are responsible for strategy etc., yet you will need to be able to demonstrate nuanced thinking and showcase your past successes.

The Role – Content Marketing Manager

The centrepiece is an on-website knowledge hub, bringing together video tutorials, product demonstrations and practical advice. The aim is to help existing customers, introduce new buyers to the business and make choosing and purchasing products easier. Building a community around that content matters too. Regular series, expert contributions and customer involvement should give people reasons to return, participate and recommend it to others.

LinkedIn and Facebook are already effective social channels, with scope to develop Instagram and potentially TikTok. Strong customer service is one established content pillar, alongside product expertise, useful guidance and customer stories.

The role oversees three colleagues:

A product specialist with detailed technical knowledge.

An outward-facing colleague who meets suppliers, advocates and customers and provides an on-camera presence.

An administrative support colleague who pulls everything together.

This role needs someone who can shape the strategy, guide production and understand how content contributes to customer acquisition and business growth.

Key Responsibilities – Content Marketing Manager

Key Responsibilities – Content Marketing Manager

• Own the content strategy and calendar, aligning activity with customer needs and commercial priorities.
• Build and develop the website knowledge hub, making content easy to discover, navigate and use.
• Lead the three-person team, setting clear briefs and keeping delivery moving.
• Develop ideas, scripts and storyboards that turn product knowledge into engaging videos and guides.
• Oversee filming, editing and publication, creating content and coordinating external support where needed.
• Engage the emerging market with content that attracts new customers and simplifies their buying journey.
• Grow a returning community through regular content, expert contributions and audience feedback.
• Manage influencer and creator collaborations, drawing on their expertise and audiences.
• Adapt content for LinkedIn, Facebook, email and YouTube, exploring Instagram and TikTok opportunities.
• Use SEO, product links and clear calls to action to connect content with enquiries and purchases.
• Track engagement, returning visitors, customer acquisition and sales to improve results.

About You – Content Marketing Manager

A creative content marketer with commercial judgement. Comfortable taking an idea from initial brief to finished content, while keeping its audience and purpose firmly in view.

The ideal background includes:

• Experience delivering content strategies, website resources or knowledge hubs.
• Strong scripting, copywriting and storytelling skills.
• Practical knowledge of video production.
• Experience leading a small team or coordinating specialists.
• An understanding of SEO, customer journeys and the marketing funnel.
• Experience building engaged audiences and working with influencers or creators.
• Confidence with LinkedIn and Facebook, plus Instagram and ideally TikTok.
• The ability to make technical information clear, useful and interesting.

The role is on a six-month FTC. There could be scope to work part-time (i.e. 3 days a week). The business is headquartered near Braintree in Essex.