Community Marketing Manager – Leicestershire

We’re recruiting for an experienced Community Marketing Manager to join a well-established care provider and play a pivotal role in driving occupancy, community engagement and resident experience in a welcoming care environment.

This is an exciting opportunity for someone who thrives on building relationships, creating strong local partnerships and making a genuine difference to residents and their families during an important stage of life.

The Role

You’ll take ownership of all sales and marketing activity for the home, ensuring occupancy and revenue targets are achieved while maintaining an outstanding experience for prospective residents and their loved ones.

Working closely with the leadership team, you’ll be responsible for:

• Managing enquiries and guiding families through the admissions process
• Building strong relationships within the local community and healthcare sector
• Coordinating events, PR activity and social media presence
• Driving occupancy and private funding growth
• Supporting seamless move-ins and excellent customer journeys
• Developing local marketing initiatives and outreach campaigns
• Monitoring competitor activity and market trends

This is a highly visible role suited to someone who is confident, proactive and passionate about customer service and business development.

What We’re Looking For

We’re looking for a motivated individual with:

• Previous sales, marketing or business development experience within the care sector
• Strong communication and relationship-building skills
• A customer-first mindset with excellent organisational ability
• Confidence using social media and community engagement to build awareness
• The ability to work independently while motivating others
• A proactive, professional and compassionate approach

Knowledge of occupancy management, private funding, or healthcare referrals would be highly advantageous.

Due to the nature of the work, this role requires the candidate to be on fully on-site. The role is commutable from Oakham, Melton Mowbray, Grantham, Nottingham, Lougborough, Leicester, Corby & Stamford.